I was part of a small team, tasked to come up with branding material for Moxie's analytics department. We talked with analytics team members to learn their general process. Once we had enough information, we sketched and brainstormed. From there, we developed a name, logo, and several pieces of marketing material. My main contributions included designing the diamond logo, and designing and animating this video.
Logo Design
The diamond mark was chosen as a fitting representation of Decision IQ’s process. The team scours through enormous amounts of data in order to find effective insights for clients. A lot like finding a diamond in the rough.
