sketching / ideation
Pelican’s mission is to “protect all that you value”. As part of the visual language, I tried to come up with form concepts that were slim enough to live with, but maintained a burly look and feel. Many concepts use a “two band“ element which is consistent with a majority of pelican’s product lineup.
CAD modeling in Solidworks helped me to see that the wallet could fit at least 3 cards, without becoming too bulky. Chamfered sides help make it easier to slide in and out of your pocket.
Mesh stuff compartment
We’re re-engineering the case interior to hold more cards. This gave me an opportunity to redesign the left-side TPU mesh for a more thoughtful aesthetic.
As the wallet has sold well, we’ve also started to come up with new colorways.